The Soft Touch effect: just like a caress
It looks like a caress. It feels like a caress. This is the bottle that Bormioli Rocco has produced for Eau Nettoyante Pédiatril. When it came to creating a container that expressed and enhanced the qualities of its content 'a cleansing water that gently eliminates impurities from infants' skin and protects its natural elasticity' Pierre Fabre Dermocosmetique and the Avène brand chose the experience and professionalism of Bormioli Rocco's Plastics Division.
These cosmetic bottles have an elegantly simple flowing design and rounded shapes, and the 'soft touch' effect gives surfaces a soothing consistency that makes them pleasurable to look at and to feel. This new kind of finish brings with it a sensation that anticipates the product's properties.
The innovative 'soft touch' effect can be used either for standard or special packaging, and simply involves adding a special component to the PET plastic. This procedure is relatively inexpensive, compared to other techniques, and reinforces the product's impact by awaking a subtle sense of magic that can be decisive in capturing a customer's attention. Added to which, this is a finish that actually protects the bottles during handling and transport, since it makes for a more abrasion-resistant surface.
In its mission to surprise and win over increasingly sophisticated consumers, the Plastics Division ably uses shapes, colours and decorative motifs, but it also specialises in advanced additives and pigments that endow containers with unusual visual effects and scents.
For further information on the Plastics Division, visit http://www.bormioliroccoplastics.com . You'll find a huge range of products in the field of plastic cosmetic packaging, pharmaceutical plastic packaging and food containers.
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Simona Bonati
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